ABOUT

I have 15+ years of experience in digital product design and development.

I’m currently working at The Economist where I am responsible for facilitating strategic, customer-centric decisions and delivering the most efficient and engaging experience to readers whilst ensuring that the key business objectives are met.

--- STRATEGIC CONSULTANCY

I lead User Experience research programs, and use the insights I gather, combined with psychology principles and User Experience best practices to help organizations and clients make strategy decisions and establish a clear vision for digital products. I help senior stakeholders to see the world as customers do and define positive, engaging and effective user experience.

--- USER EXPERIENCE DESIGN

I liaise extensively with both stakeholders and end-users to help shape and define the requirements of projects. I organise and structure the content, define user interaction, plan and execute qualitative and quantitative research and user testing. I create a strategically designed experience that delivers measurable value to users and to businesses.