Anna Coppola


An experienced and creative user experience professional with a proven record in design strategy, user-centred design, information architecture, interaction design, visual design, usability, accessibility and user research.

A user advocate in brainstorming, team interactions and product reviews and a strategist across multi-disciplinary teams to build intelligent and successful user-centered solutions.

Has strong creative, conceptual, and problem-solving skills, plus the strong communication and presentation skills necessary to effectively present, explain, negotiate, and monitor design solutions. Always interested in all aspects of user research and usability testing.

“I have had the pleasure of working with many UX professionals in my career, and found they all share a common passion for interaction and design. However I have also found many get so caught up in detail that they lose sight of the bigger picture and original purpose. Anna is not in that group she is pragmatic, and applies considered thoughts from both the customer useability and feasibility viewpoints. I enjoyed working with Anna and am delighted to recommend her.”

Aeneas McDonnell, Managing Director Portfolio Marketing, The Economist Group

“Anna is passionate about creating user friendly and engaging journeys on every project she works on. Skilled in information architecture and user centred design techniques, Anna also handles client workshops well, ensuring the conversation defines an experience as well as a design. Highly analytical, Anna responds to business requirements with innovation and creativity. She is a pleasure to work with and I have no reservations about recommending Anna highly.”

Kirsty Brown, User Experience Manager, Virgin Media

“Anna has been a hugely valuable member of my team at Incisive Media bringing in-depth expertise in online user experience. She has an endless passion for what she does and sought to innovate wherever possible, always placing the users experience at the centre of her thinking and the sites she looked after. She is highly organised, fully proactive in the creative process and very hard working. Her analysis skills combined with her design knowledge as well as her ability to communicate effectively at all levels made Anna a pleasure to have on my team. I cannot recommend her work highly enough - Anna would be a great asset to any organisation.”

Ajit Patel, Group Chief Technology Officer, Incisive Media